Ten Trends in A/E/C Business Development
What are the hot trends for selling design and construction services?

Original article written by Scott D. Butcher FSMPS CPSM
I was recently asked to share my thoughts about current trends related to the way architecture, engineering, and construction firms are approaching business development. Marketing trends, high levels of client sophistication, changing buying models, and technology have all impacted design and construction firm thinking about the sales process. Here’s a macro view of some of the trends happening in the market space right now.

While construction historically has lagged other sectors in terms of IT investment, such spending is now accelerating as more and more organizations wake up to the need to move beyond the industry’s traditional practices. At the same time, the speed of technology development has increased the availability of robust, customizable cloud solutions, which is lowering the barrier to adoption.
While many project managers today are still utilizing manual processes or working with significantly outdated software, it is becoming clear that this is less of a matter of choice. According to a 2015 Construction Technology Report1 by JBKnowledge in conjunction with the Construction Financial Management Association and others, 77.4 percent of respondents considered mobile computing capabilities on the project jobsite to be either “important” or “very important.”
While having the best people in place, working together well and using the latest tools is critical, the construction project can still suffer if the data being tracked and reviewed is days or even weeks old. That outdated project information can make it hard to accurately gauge current job costs or work in progress.
While the lifeblood of the construction company is the construction project, the lifeblood of the project is the people working on it. Hire bad people to manage and build the project? The results will be poor. Hire smart, talented folks with expertise and the results will be good. Hire forward-thinking, open-minded folks ready to try new things and take calculated risks? The results are likely to be even better.